Artigo bom no Northern Planner. Vale a pena ler.
Uma marca é uma coleção de sentimentos e associações.
“They used to think an electron was a single particel orbiting around the nucleas of an atom. A simple dot…you could predict where it was and where it was going.
Nowadays, as mad as it sounds, they believe you don’t where it is, it can be anywhere within a given space – so you have to assume it is in all those spaces at the same time, a fuzzy cloud”.
Uma visão legal sobre as marcas, sentimentos e percepções.