Arquivo da categoria: *Cannes

#CannesLions2012

Os dois primeiros GPs em Cannes nesse ano. Repare que esses dois cases vão além da mensagem – para se tornar um movimento cultural.

1)Case da JWT que levou o Grand Prix na categoria PR: “The Most Popular Song”

2)Case da  Crispin Porter + Bogusky que levou GP na categoria Promo: “Small Business Gets an Official Day”

Anúncios

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Arquivado em * Campanhas, * Cases, *Cannes

NAB: Break up

Uma puta campanha – que começou com um tweet.

Grand Prix PR Lions de 2011:

  

Clemmenger BBDO, Melbourne / Australia

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Arquivado em * Campanhas, *Cannes

Leo Burnett: Cannes Predictions 2011


  1. HeinekenThe Entrance” – Wieden + Kennedy, Amsterdam, Netherlands
  2. TargetKaleidoscopic Fashion Spectacular” – Mother, New York, USA
  3. T-MobileWelcome Back” – Saatchi & Saatchi, London, UK
  4. IkeaCats” – Mother, London, UK
  5. Carlton DraughtSlo Mo” – Clemenger BBDO, Melbourne, Australia
  6. DieselA Brief History” – Santo, London, UK
  7. World Wildlife FoundationSave as WWF” – Jung von Matt, Hamburg, Germany
  8. Nike – FootballWrite the Future” – Wieden + Kennedy, Amsterdam, Netherlands
  9. GatoradeReplay – Season 2+3” – TBWA\Chiat\Day, Los Angeles, USA
  10. Volkswagen – PassatThe Force” – Deutsch, Los Angeles, USA
  11. Sony PlayStation – DC UniverseMr. Lee” – Leo Burnett, Madrid, Spain
  12. FedExExchange Student” – BBDO, New York, USA
  13. Shangri-La HotelsIt’s In Our Nature” – Ogilvy & Mather, Hong Kong, China
  14. Tipp-ExA Hunter Shoots a Bear” – Buzzman, Paris, France
  15. Google Creative Lab / Arcade FireThe Wilderness Downtown” – Chris Milk & @radical.media, USA
  16. Coca-Cola – Burn Energy DrinkRide” – Publicis Mojo, Sydney, Australia
  17. Nike – BasketballThe Film Room” – R\GA, New York, USA
  18. Leo Burnett IndiaThe Gandhi Font” – Leo Burnett, Mumbai, India
  19. Berghs SchoolDon’t Tell Ashton” – Berghs School, Stockholm, Sweden
  20. Innovative ThunderPay With a Tweet” – R\GA, New York, USA
  21. Old SpiceResponse Campaign” – Wieden + Kennedy, Portland, USA
  22. PumaAfter Hours Athlete” – Droga5, New York, USA
  23. Diageo – Bundaberg RumFavourable Lie” – Leo Burnett, Sydney, Australia
  24. New Zealand LottoLucky Dog” – DDB, Auckland, New Zealand
  25. Domestic Violence HotlineMercy Street” – Y&R, New York, USA
  26. Carinho de VerdadeThe World’s Biggest Hug” – Monumenta, Brasilia, Brazil
  27. Overturn Prop 8Devin & Glenn” – Saatchi & Saatchi, New York, USA
  28. Logitech Revue With Google TV Ivan Cobenk” – Goodby Silverstein & Partners, San Francisco, USA
  29. AllstateTeen Driver” / “GPS” / “Douglas Fir” – Leo Burnett, Chicago, USA
  30. Bolthouse FarmsBaby Carrots” – Crispin Porter + Bogusky, Boulder, USA
  31. BGH Air ConditionersBig Noses” – Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina
  32. 4th Amendment WearMetallic Ink Undertones” – 4th Amendment Wear, Boulder, USA
  33. NikeRepublica Popular do Corinthians” – F/Nazca Saatchi & Saatchi, Sao Paulo, Brazil
  34. IBMWatson” – Ogilvy & Mather, New York, USA
  35. Google – Chrome BrowserChrome Speed Tests” – BBH & Google Creative Labs, New York, USA
  36. Volkswagen – Fun TheorySpeed Camera Lottery” – DDB, Stockholm, Sweden
  37. Drive DryThey’d Love To Meet You” – Fox P2, Capetown, South Africa
  38. Johnny Cash – American IV “The Johnny Cash Project” – Chris Milk & @radical.media, USA
  39. Chrysler – Chrysler 200Born In Fire” – Wieden + Kennedy, Portland, USA
  40. Bing / Jay-ZDecode Jay-Z With Bing” – Droga5, New York, USA

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Arquivado em * Campanhas, * Videos comerciais, *Cannes